Yasir Al Juwaysir

Yasir Al Juwaysir is a Saudi strategic-communications executive whose work sits at the intersection of corporate reputation, public affairs, and institutional transformation. Over two decades of practice he has advised listed corporates, sovereign-backed entities, and ministerial programmes on how to translate strategy into narrative — and narrative into measurable trust.

His practice is defined by a conviction that communications is not a downstream function but a leadership discipline: the way an organisation speaks is the way it thinks. That lens has shaped his work during mergers, IPOs, crises, and national-scale reform rollouts, where clarity of message has directly shaped stakeholder outcomes.

A frequent commentator on leadership and public-sphere communication in the Kingdom, Yasir is recognised as one of the most considered voices on the relationship between Saudi institutional identity and its global projection.

• Two decades of senior advisory experience in corporate communications, media relations, and public affairs across listed and sovereign-linked entities in Saudi Arabia.
• Strategic-communications lead on high-stakes institutional transitions, including post-merger reputation alignment and national-programme rollouts.
• Frequent speaker and contributor on leadership communication, institutional identity, and the narrative dimensions of Vision 2030.